iapresentation

Multivariate testing

Posted in Audience Development, Business, content, Data, Online, SEO by solle on 31/03/2009

Time to revisit econsultancy’s list of multivariate testing tools written by Ashley Friedlein in 2007.

Checking over Ashley’s list to see who’s still in business with a relevant offering (and who’s been snapped up by a competitor):

Specific multivariate / multivariable / split testing tools and services:

Adlucent – a variety of testing tools including landing page optimisation

Google Website Optimizer – Google has kindly released a 26 page Techie Guide to Google Website Optimizer which everyone has no excuse not to take a look at to get you started

Memetrics – is now part of Accenture’s Digital Optimization Marketing Sciences

Offermatica – is now Omniture’s Test & Target

Optimost – is now Interwoven Optimost offering a wide range of testing services

SiteSpect – a variety of testing tools

SplitAnalyzer – $129, online demo available, immediate download

TaguchiNow – free webinar available

Vertster – free demo available

Site conversion optimisation solutions (typically continuous learning approach):

[x+1] – with its Predictive Optimization Engine

Kefta – recently purchased by Acxiom

Maxymiser – selection of products

Touch Clarity (Omniture)

ATG Campaign Optimizer

Wunderloop – international offering

And from the article’s comments:

Amadesa – range of tools including form and cart optimisation

Clickdensity – more of a usability toolkit including heatmaps (see my data visualisation round up)

Sokel Choicepoints (site itself looks like it needs ‘optimising’)

Mixpanel – a range of tools

Plenty there to choose from. Obviously anyone new to this who wants to get their hands dirty should start off with Google’s Optimiser tool.