Multivariate testing
Time to revisit econsultancy’s list of multivariate testing tools written by Ashley Friedlein in 2007.
Checking over Ashley’s list to see who’s still in business with a relevant offering (and who’s been snapped up by a competitor):
Specific multivariate / multivariable / split testing tools and services:
Adlucent – a variety of testing tools including landing page optimisation
Google Website Optimizer – Google has kindly released a 26 page Techie Guide to Google Website Optimizer which everyone has no excuse not to take a look at to get you started
Memetrics – is now part of Accenture’s Digital Optimization Marketing Sciences
Offermatica – is now Omniture’s Test & Target
Optimost – is now Interwoven Optimost offering a wide range of testing services
SiteSpect – a variety of testing tools
SplitAnalyzer – $129, online demo available, immediate download
TaguchiNow – free webinar available
Vertster – free demo available
Site conversion optimisation solutions (typically continuous learning approach):
[x+1] – with its Predictive Optimization Engine
Kefta – recently purchased by Acxiom
Maxymiser – selection of products
Touch Clarity (Omniture)
Wunderloop – international offering
And from the article’s comments:
Amadesa – range of tools including form and cart optimisation
Clickdensity – more of a usability toolkit including heatmaps (see my data visualisation round up)
Sokel Choicepoints (site itself looks like it needs ‘optimising’)
Mixpanel – a range of tools
Plenty there to choose from. Obviously anyone new to this who wants to get their hands dirty should start off with Google’s Optimiser tool.
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